Tuesday 22 May 2012

Existing Media Texts/Creativity

Use of Existing (Real) Media Texts...Creativity (The Making of the new and the rearranging of the old")


= Intertextuality - Bricolage - Parody - Pastiche - Hybridity

How has your ability to construct the new from the old developed from AS to A2

Affect on:
Pre (planning, ideas, influence on concept)
Production (shooting, lighting, directing etc)
Post (Editing, effects, storytelling, titles)

Development in your ability from AS to A2 to consciously use/rearrange/bricolage existing texts to be creative

remember Noel Fielding - a master of Bricolage

Monday 14 May 2012

Research & Planning exam

G325 June 2010 39/50 Section A
1a)
I feel that my production skills from foundation to Advanced have greatly improved. My thriller opening sequence was about two men who prey on suicidal teenage girls on the internet, titled “Caught in the Web.” The men rape and murder their victims but frame it as a suicide, using the suicide support website (where they preyed on them) as evidence of this suicide. It is a dark enigmatic and gripping film which captivates the audience (according to my feedback). My music video (Advanced Portfolio) is to the song “Voodoo Child” originally by Rogue Traders, but our girlband uses the name The Vixens. We used 4 girls and our video transports the audience to the mind of the main girl, where her alter-egos (dressed as the deadly sins) corrupt her. It is a racy funky video that creates a strong band image.
My research for both projects included researching genre conventions (horror/thriller opening sequences such as “Se7ev”, and electropop-rock/dance/glam music videos such as Lady Gaga and Katy Perry) and was expanded to include components that didn’t specifically relate to genre. For my thriller I researched films where they have internet conversations (as in our opening sequence, the girl is talking to who she thinks is an agony aunt over an internet forum) which led me to films including “The “The Holiday” and “Something’s Gotta Give”, showing me how to successfully change from filming the person typing the words on the screen and then reading their message aloud. I developed this skill in my music video research by looking at other media texts, not just other music videos. I started with trying to be inspired by original music video concepts such as Radiohead’s video for “Just” in which a man lies down in the street and the audience can’t hear what he’s saying to explain himself to passers by. This inspired me to create ambiguity in my video which differs from standard pop videos where a lot of the visuals illustrate the lyrics. I expanded my research to fashion magazines and photographs of different eras, since a major concept in this video was the power of women as confident, independent, sexual beings. Our costume was very important in constructing meaning and without in-depth research into the 7 deadly sins the audience would not have grasped why we had girls dressed in bold outfits to symbolise the sins; red, velvet leotard and back combed hair for “wrath”, a Marie Antoiinette inspred look of a pale blue and pink corset, white face make-up, an [cannot read text] with one long curled piece of hair, and a chunk of chocolate cake that signified “Greed”, a black corset with leather leggings to signify “Lust”, and a green dress, heavy green eye make up and glittery diamond jewellery connoting “Envy”.
I think that without doing research into character types, character costume, and genre conventions for my thriller I wouldn’t have known what to look for when researching for my music video because they can be so abstract and there aren’t many constraints. I also learned to be open minded.
Since I was one of the performers in our music video, it pushed me to think more practically – our ideas had to be creative yet do-able on our small budget and time constraints. After watching several videos on YouTube of thriller opening sequences and music videos I realised that it is good to have layered meaning a production because it makes it more interesting for the audience as it challenges them to come up with their own interpretations and gives the production playability. In the Thriller project, after researching storylines and narrative themes, my group and I had a strong idea of what our film was about. Despite the fact we created enigma, we still wanted
the audience to understand our dominant reading, however in my music video, I realised that it is better to- people to have different interpretations as I found that the most popular current music videos are those that are quirky, different and weird, like Lady GaGa.
In conclusion my foundation portfolio greatly aided my advanced portfolio because my skills were refined and I have produced an ever better end product.

EAA 8
EG 8
T 4
(20)

Friday 4 May 2012

Creativity Task: Reflective Analysis

TASK 1: Production Timelines (created last term)

In pairs, using print screens from your AS and A2 productions, produce a mood board of all the elements you think match some of the statements of what we would classify as being creative.

“The making of the new and the rearranging of the old”

"Creativity involves thinking or behaving imaginatively"



"The imaginative activity is purposeful – set against a meaningful objective"


"The processes must generate something original"

"the physical making of  something, leading to some form of communication, expression or revelation”


"If          creativity          is  ... social          and           situational, then             technological developments may well be linked to advances in the creativity of individual users”  

"There is no absolute judgement. All judgements are comparisons of one thing with another"

Once completed, place it on your class blog and record a reflective analysis voiceover on your phone explaining:

1. How and why these individual aspects could be seen as Creative?

Task 2: Write a reflective analysis of your examples answer the following questions

Homework


See the following to help you answer:

Next week:
TASK 3: Link Digital Tech with Creativity
Get your Production Timelines you created last term



Answer the question for homework 30 mins timed response



Conventions of Real Media

Using conventions of real media